12/31/2025
Doug Simpson
Doug Simpson Racing Announces 2026 Marketing Partnership with WireCare
FOR IMMEDIATE RELEASE
Doug Simpson Racing Announces 2026 Marketing Partnership with WireCare
Franksville, WI (January 15, 2026) – Doug Simpson Racing is proud to announce a dynamic new marketing partnership with WireCare, the premier destination for wire management and protection solutions, for the 2026 National Hot Rod Association (NHRA) Lucas Oil Drag Racing Series season.
The collaboration will officially hit the track at the NHRA Division 3 season opener. Doug Simpson, competing in the ultra-competitive Super Gas category, views this partnership as a vital step in ensuring the reliability and performance of his 2026 campaign.
“In drag racing, your wiring is the nervous system of the car. If it fails, the race is over,” said Doug Simpson. “I’ve spent years looking for the best ways to protect our electronics from the extreme heat and vibration of high mph passes. WireCare is the gold standard. Their products don't just make the car look professional; they provide the peace of mind that every connection is protected by the best materials in the industry.”
Simpson highlighted the technical depth of the WireCare catalog as a game-changer for his team:
“Whether it’s Techflex braided sleeving to guard against abrasion or high-temp heat shrink for our critical sensor leads, WireCare offers everything a racer needs in one place. Using their professional-grade connectors and cable management tools has streamlined our pit maintenance. It’s about more than just aesthetics; it’s about heat resistance, organization, and ultimate reliability when the win light is on the line.”
WireCare joins a prestigious roster of supporters for Doug Simpson Racing, including longtime partner My Race Pass.
About WireCare Founded on the principle of providing the widest variety of wire management solutions, WireCare (www.wirecare.com) is the "One-Stop Shop" for protection, organization, and reinforcement. From automotive and aerospace to home theater and industrial applications, WireCare offers an unparalleled selection of products, including braided sleeving, heat shrink, wire connectors, and specialized tools. Based in New Jersey, WireCare is dedicated to helping professionals and enthusiasts alike "Protect Your Connections."
2026 Doug Simpson Racing Schedule: Doug Simpson Racing will compete in the NHRA Lucas Oil Drag Racing Series events across Division 3 in 2026, in addition to some out-of-division and bracket races. The schedule also includes select high-stakes $$$ bracket races, and regional car shows. Fans can follow the action live on NHRA.TV and the NHRA YouTube Channel.
Connect with WireCare
• Website: https://www.wirecare.com
• Facebook: https://www.facebook.com/WireCare
• Instagram: https://www.instagram.com/wirecare/
• X (Twitter): https://twitter.com/WireCare
• YouTube: https://www.youtube.com/user/WireCare
Connect with Doug Simpson Racing
• Website: https://www.dougsimpsonracing.com
• Facebook: https://www.facebook.com/DougSimpsonRacing
• YouTube: https://www.youtube.com/@dougsimpsonracing
• Email: doug@dougsimpsonracing.com
WireCare | My Race Pass | NHRA | Doug Simpson Racing #WireCare #TeamMRP #NHRA #SuperGas #Division3 #DragRacing #LucasOilSeries
